Audi - Engine Picadilly London

The iconic Audi's showroom in Picadilly, London, was transformed into a winter wonderland for this festive installation.

Commissioned to create a familiar Christmas symbol in their five windows, our team at Minki Balinki embraced the challenge of balancing creativity with maintaining visibility into the showroom. Drawing inspiration from the intricate design of a cog, we crafted a stunning laser cut 3D star with multiple layers, adding depth and dimension to the display.

Embracing a colour palette that centred around the brand's signature red hue, we paired it with sleek engine greys and crisp whites to enhance the overall aesthetic. To add a touch of whimsy and evoke a sense of winter magic, a delicate white decal was placed at the base of the star, mimicking the look of a snow drift. The result was a captivating and enchanting holiday scene that captivated passersby and brought a touch of seasonal cheer to the bustling streets of London.