Calvin Klein - Icon

The design process for the floor display at the Calvin Klein head office in Amsterdam was a thrilling challenge. Tasked with creating a visually striking piece to showcase the new Icon collection, our team brainstormed innovative ways to bring the word ICON to life. We decided to craft each letter with precision, using square cut sections that elegantly decreased in size, creating a mesmerising sloping effect. The choice of a matte white finish for the word was intentional, as it seamlessly blended with the hanging mannequins, adding a touch of freshness and modernity to the overall display. The final result was a stunning fusion of artistry and functionality, perfectly capturing the essence of the iconic Calvin Klein brand.