Levis - Worker Jean

Focusing on the worker jean pattern for this project, we carefully examined the intricate details of the design. Working within the art space at the front of the Levis flagship store is always a tremendous privilege. Collaborating with the in-house team, we decided to enlarge the pattern pieces and fill the area, creating a captivating spectacle. To maintain authenticity and craftsmanship, we used actual pattern cutting paper and weights in the display. The pattern pieces were elegantly hung on pattern hooks along specially crafted hanging rails, casting beautiful shadows on the raw concrete floor.