Christmas - Mulberry

The launch of the Bond Street Store in conjunction with the festive Christmas season was truly a thrilling project to be a part of. Working with concept designer Kate Henderson, we embarked on bringing her imaginative vision to life - a spectacle of cascading ice through the window displays. As the project spanned multiple locations, our team meticulously crafted a grand total of 15,000 metres of intricate design.

Using injection-moulded, drilled PVC ice shapes delicately strung onto copper wire, each piece meticulously placed with precision, with lengths exceeding 3 metres. The selected PVC shapes were not only visually stunning but also remarkable in their ability to catch and reflect light, giving the illusion of being illuminated from within. The choice of copper wire seamlessly integrated with the new shop's interior design, enhancing the ethereal appearance of the floating ice shapes.

The end result was a mesmerising display that captivated all who passed by, evoking a sense of winter wonder and magic within the bustling activity of Bond Street.